Health Clubs Industry Perceptual Map
Health Clubs Industry Perceptual Map The Health Clubs Industry is highly segmented and was estimated to be roughly $27.2 billion in size for 2016. [1] The barriers to entry are minimal and growth has been attained primarily through consolidation and franchising. [2] [3] While there are some key players in this industry, it mainly comprises of local and boutique fitness centers. The following perceptual map focuses on six of the largest multi-purpose gyms which include the following: LA Fitness ($1.98 Billion); Life Time Fitness ($1.48 Billion); 24 Hour Fitness ($ 1.42 Billion) Equinox Holdings ($1 Billion); Planet Fitness ($378 Million). [4] The profile range of these companies range from low-cost (Planet Fitness) to midmarket (LA Fitness, 24 Hour Fitness) to luxury (Equinox, Life Time Fitness). Health Clubs that are considered low-cost do not offer much beyond strength training and cardio equipment, while the luxury health clubs offer spas, cafes and juice bars, amo